Friday, August 28, 2009

Spotlight on Something Blue Bridal Shoppe

by Abbey Fender

Something Blue bridal shoppe is a local retailer that specializes in bridal and formalwear, as well as pageant, prom, tuxedos and accessories. We have recently relocated our business from the downtown square of Springfield to Sango in Clarksville. The reason for our move was that the majority of our business was already coming from Clarksville, so we made the obvious choice of relocating to where our main business was coming from.
Establishing and maintaining any small business is a challenge, but when doing it with family members it can be especially difficult! It is also a very rewarding and creative process that has made me realize my own strengths and weaknesses in business as well as in many other aspects of my life. I manage the store and my mom and one of my little sisters work here part time and we love the time that the store allows us to spend together (at least most of the time)!

What is so unique about our store is that we are a family owned bridal store that was started by my mom, dad and myself; though we had a lot of help from my sisters and friends. I grew up in a close family of all girls (accept dad) who has been through proms, homecomings and weddings. I feel that we are very hands on with our business and making sure that all of our customers love the dress they are buying is our absolutely our number one priority. We just understand our customers because we ARE our customers! This creates an atmosphere in our store that I feel makes everyone feel welcome and we have fun!!

What I love most about the store is that I am able to help people at a very important time in their life and have so much fun with it! Finding a wedding dress or a prom gown is such an important thing for most girls and they are so excited about it. Being a part of that process is truly a fun thing and does not feel like work.
Keeping up with the latest trends is always one of our number one priorities and modern brides are changing the rules regarding the traditional wedding dress. Right now, I find that so many brides are looking for that "unique" look rather than "traditional." Don't get me wrong, lots of gals want the A-line ball gowns, but many girls are looking for something new.

We are finding brides-to-be are looking for more informal gowns. Informals are usually classified by a less "poofy" look and usually have a more flowing feel to them. Many of them have little or no accent bead work and do not have much if any petticoat to speak of. Smaller mermaids and A-lines make up most of these, and they are generally made of chiffon or taffeta. We carry a few different informal lines including Eden Bridal's Informals and Tango by Moonlight. These dresses offer the bride a less traditional look but adds such elegance to the wedding. Informals have a more sleek, vintage design, which is becoming a desired look.

Something Blue is not just another formal wear retail store, we are a family that loves what we do....who care about each other and our clients. To those who have not yet met us, these may just be words attempting to "lure in clientele," but that is far from who we are. Come in, relax on our cozy couch and visit with us...see for yourself that we are different and proud of it!

Something Blue is located in the Shoppes at Willow Chase at 894 Hwy 76 in Sango just off Exit 11. 931-358-9002

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